Designers are always looking to give their work the creative edge required to get noticed in a sea of marketing and promotion. To achieve this, they must be market savvy, innovative, and possess up-to-date production know-how.
The Little Book of Big Promotions is packed with content that offers creative inspiration. It offers hundreds of design ideas, insight into the creative process and execution, and the tools and information needed to make the right production decisions. Project details are highlighted and descriptive text dissects the essential design elements that make each promotion unique and effective.
This book will enable seasoned professionals and less-experienced designers to choose the right options for their job, budget, ability, and the market they are trying to reach.
Lisa Cyr (The Art of Promotion) is an artist, author, and national lecturer whose clients include advertising agencies, design firms, and publishers. The author of Brochure Design That Works and Graphic Design That Works (Rockport), Cyr also writes for many of the design industry's top publications, and her creative work has been exhibited nationally and internationally. Lisa lives in Stroudsburg, PA.
Cheryl Dangel Cullen (Promotion Design That Works) is a marketing and graphic design consultant who writes for several major graphic design publications. She is the author of a number of books, including Large Graphics, Small Graphics, The Best of Brochure Design 6, Then is Now, and The Best of Business Card Design 5. Cheryl lives in Frankfurt, IL.
Lisa Hickey (Designs that Stand Up) opened Velocity, a Boston-based advertising agency, in 1999. She created the advertising that launched Lotus Notes, which was sold to IBM for $3.5 billion dollars. She has also worked on branding campaigns for a diverse range of clients including McDonald’s, Fidelity, Reebok, The Yellow Pages, and the Massachusetts Department of Public Health. Hickey has won a host of national and international awards, and has also taught advertising and graphic design at the Massachusetts College of Art for the past 16 years. Lisa lives in Boston, MA.